Picking a project
Updated: Aug 27, 2019
A good project is one that implements your skills and interests. I want to show that I am versatile, can communicate efficiently, can see the big picture, and be determined.
I am always involved with multiple activities. Whether it's building something, leading a group, sports, jobs, socializing, or writing I take it upon myself to do a little of everything because doing, is learning. I will practice the same virtue when doing my project by collecting, measuring, analyzing, communicating/documenting my ideas, and then creating something that brings it all together.
A big part of effective communication is doing it in a repetitive, predictable way. I will do this by documenting what I find and conclude every week. Some weeks I will find less content than other's, but still stick to my communication procedure in the form of blogs, videos, or diagrams.
Seeing the BIG PICTURE
Not obsessing over the small details but instead the what-if’s of the business is something I pride myself on. I want to look at a process and see how all the big factors are working together towards a common goal. Content like mission statements, marketing goals, board of directors, and what areas the business is trying to expand into.
This is a simple trait but still very important. I demonstrate this by always finishing what I started and will do the same with this project. To me, finishing this project means tying all my research together and understanding something I didn't before I started.
Here are my project ideas starting from what I will most likely do, to least likely:
1. Pick your favorite products or services and deconstruct their marketing funnel. Look at their website, social media channels, sign up for their email list, look through their blog archives, search for advertisements they’ve placed, analyze their packaging, etc. Take notes along the way and write about what you find.
2. Pick 3 brands and follow them on every social media channel they are on. Analyze how they are using each channel differently to leverage the unique aspects of those channels and their audiences. Note what works and what doesn’t. Break it down in a blog post or video.
3. Analyze the layouts and calls to action on the websites of 10 related products. Do a deep dive. Do a video walkthrough of your analysis of each one. (You can use a free product like Loom.)
4. Find new software tools like email tracking add-ons, TextExpander, etc, and show how they can be implemented to benefit a business.
5. Take a manual process that takes a significant amount of time and find a way to make it faster, easier, and more systematized.