Project Update : Week 2
If a business is not seen in person, more often than not, the first impression will be based on their website. "worn." had a website, but it was outdated and it looked that way. The first time I saw it I immediately assumed that if the person can't make a good looking website, their business would follow suit. Though sometimes we try not to, people tend to make assumptions like that which will shape opinions, even if we tell ourselves it won't.
So I changed the software from Homestead.com to Wix.com. Made a website with similar information and theme, but a different layout with more "pizzaz". People will see this site and now expect the quality of store that "worn." is.
Next week I will be refining the beginning of a email campaign with Mailchimp.