Why I'm A Good Fit For Marketing.
Updated: Oct 10, 2019
First, lets define marketing and sales.
Sales and marketing is the promotion of a product for the goal of exchanging it for money. Before you can rake in the dough, the customer needs to be actively encouraged. As a marketer or salesperson, you want to further their understanding of how the product can help them. The better a company can communicate value of the product, from a customer perspective, the more will be sold.
The difference between the two from my perspective.
Simply put, sales is connecting directly with the customer. Marketing is creating content, that connects directly to the customer. A sales department relies on the information (research, data analytics) and content (copywriting, user experience) the marketing department collects, organizes, prepares, and experiments with. Without marketing, sales cannot flourish. Without sales, marketing has no direction.
Since marketing and sales play off each other, primary focus on one gives insight into the other. Nevertheless, now that I know what they both entail, I would be better at marketing for a few reason reasons.
Both divisions require communication. I am much more proficient in written communication, which caters more to marketing activities, than verbal. Not to say I can't voice my ideas and be a valuable team member. I just need more time to communicate those ideas than a 5 minute sales pitch. I'd rather design a cohesive ad with my team and improve how thousands of people see our brand as opposed to mastering the art of verbal communication in sales.
I love analyzing and experimenting. I do it in all parts of my life. Whether it's figuring out how to make the most tips, or reading the type of person I am interacting with in order to talk about something they are interested in. Seeing what does and doesn't make people tick or why they pay a certain price is very intriguing to me. Analyzing just numerical data is a little less interesting, but I understand it's essential for processing information. If that is what my team needs, I will happily plug numbers into data models until my fingers hurt.
Analyzing well means comprehending how the customer perceives the business (publicly and on media). And what's the point unless your team also comprehends and builds on that analytical information.
I have composure. The ability to look adversity right in the eyes and stay calm. The service industry and scuba diving taught me that. I use it in every scenario life throws at me. For marketing, I use it for project management, leadership, and staying focused. Marketing is an extremely volatile field that has to be kept up with. Different projects are always starting and new methods are implemented often. You cannot be overwhelmed in a way that lessens productivity or makes you spend too much time one thing. Practicing composure not only helps be more decisive in times of stress, but also leads by example. If a marketing tactic tanks and everyone is feeling the negative consequences, the best thing I can do is retain my get-shit-done attitude; which is also what I do in the face of success.
I would prefer a marketing role because that is where I could prosper the most with the attributes I already have. However, I am not worried about getting a role I can't excel in. Every position at a start-up spills over into every-other job. The soft-skills I have can be used in marketing just as easy as operations. Versatility is vital to growing with the company.
Message to any hiring manager reading this:
I can confidently give you a 100% money-back guarantee that you will never hear me say, "Sorry that is not my job" or "I am too good for that".